BEAUTY BRANDS YEAR OF BEAUTY SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER OR WIN. OPEN ONLY TO LEGAL RESIDENTS OF AZ, CO, IA, IL, IN, MO, NC, NE, KS, OK, SC, AND TX WHO ARE 18 YEARS OF AGE OR OLDER. 1. SWEEPSTAKES PERIOD: The Beauty Brands Year of Beauty Sweepstakes (the "Sweepstakes") begins at 12:00:00 AM ET on July 28, 2005 and ends at 11:59:59 PM ET on October 2, 2005 (the "Sweepstakes Period"). 2. ELIGIBILITY: NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of AZ, CO, IA, IL, IN, MO, NC, NE, KS, OK, SC, and TX who are 18 years of age or older. Employees of Beauty Brands, Inc. (the "Sponsor") and their respective parents, subsidiaries, promotional partners, advertising and promotion agencies, affiliates, and members of the immediate families (spouses, parents, grandparents, children, grandchildren and siblings) and persons living in the same household of such individuals (whether related or not) are not eligible. Void where prohibited. 3. TO ENTER: Visit www.beautybrands.com and access the Year of Beauty Sweepstakes page during the Sweepstakes Period and follow on-screen instructions to provide all requested information, including the location of your nearest Beauty Brands store. Submit your entry so that it is received by Sponsor's server no later than 11:59:59 PM ET on October 2, 2005. Entries generated by script, macro or other automated means are void. Limit one entry per person and/or email address. 4. PRIZE DRAWINGS: On or about October 14, 2005, a random drawing will be conducted from among all eligible entries received to select one potential Grand Prize winner. Immediately following the Grand Prize drawing, random drawings will be conducted from among all remaining eligible entries received to select one potential Second Prize winner from each of the ten Beauty Brands geographic regions. Immediately following the Second Prize drawings, random drawings will be conducted from among all remaining eligible entries received to select one potential Third Prize winner for each of the 42 Beauty Brands stores. Entrants will be placed into the Second and Third Prize drawings based on the Beauty Brands store indicated on their entry. 5. PRIZES: One (1) Grand Prize: a 3 day/2 night trip for two to Beverly Hills on dates to be determined by Sponsor. The Grand Prize consists of round trip coach air transportation for winner and one guest from major U.S. gateway airport closest to winner's home (as determined by Sponsor) to Los Angeles; double occupancy standard hotel accommodations at the Four Seasons Hotel Los Angeles at Beverly Hills for two (2) nights; ground transportation by private limousine as determined by Sponsor; a VIP "Day of Beauty" package at the Murad Spa for winner and guest; and a Beauty Brands "Year of Beauty" package for the winner, consisting of one body products gift basket, one hair products gift basket, one nails product gift basket, six pedicures, six manicures, six facials or massages, four hair cut and color sessions, and four hair cut and style sessions. Approximate retail value ("ARV") of the Grand Prize is $6,000; actual value may vary based on fare fluctuations and point of departure. Ten (10) Second Prizes: a Beauty Brands "Year of Beauty" package, including one Murad® gift basket, six pedicures, six manicures, six facials or massages, four hair cut and color sessions, and four hair cut and style sessions; ARV $1,000. Forty-two (42) Third Prizes: a Beauty Brands Spa Treat, including a Massage, Facial, Manicure, Spa Pedicure, and a Murad gift selected by Sponsor; ARV $140. 6. PRIZE DETAILS AND RESTRICTIONS: Potential winners will be notified by postal mail, express mail, telephone and/or email at Sponsor's sole discretion. The odds of winning for each drawing will be determined by the number of eligible entries received for that drawing. All costs and expenses not specified herein as being awarded are the sole responsibility of winners. In the event that there is any difference between ARV set forth herein and the actual value of the prize, the cash difference will not be awarded. Limit one prize per household. No prize transfer or cash redemption. No prize substitution, in whole or in part, except by Sponsor who reserves the right to substitute a prize (or portion thereof) of comparable or greater value, at its sole discretion. All federal and state taxes on prizes are the sole responsibility of winners. Grand Prize trip must be taken by May 31, 2006; blackout dates and other restrictions may apply. Year of Beauty and Spa Treat prizes must be used by October 31, 2006. Potential Grand and Second Prize winners will be required to complete an affidavit of eligibility, a liability release and (where legal) a publicity release, which must be returned within time period specified in potential winner's notification letter. Any failure to timely return required documents, noncompliance with the terms of these rules or the return of any prize notification as undeliverable will cause prize to be forfeited and, at Sponsor's discretion, an alternate potential winner will be selected from among the remaining eligible entries. Grand Prize winner's guest must be 18 years of age or older and must complete and return a liability/publicity release prior to ticketing (unless Grand Prize winner is the parent/legal guardian of guest, in which case: [1] winner may bring their own child as their one guest; and [2] winner must complete any paperwork on behalf of their own child, in addition to accompanying and supervising said child at all times during the prize trip). If any winner or guest is 18 or older, as required, but a minor in his/her state of residence, his/her parent or legal guardian must sign all required documents. Grand Prize winner and guest [1] must be available to travel together on the same itinerary and on dates determined by Sponsor or prize may be forfeited and an alternate winner selected; [2] will be responsible for all necessary travel authorizations and for any travel insurance as well as any travel documents required by airline; and [3] may be required to provide hotel with a major credit card issued in one of their names to cover room security and incidental expenses. 7. GENERAL: By participating, each entrant (or if a minor, entrant's parent or legal guardian on behalf of entrant) agrees: [1] to these rules and decisions of Sponsor, which shall be final in all respects relating to this Sweepstakes; [2] to release, discharge, and hold harmless Sponsor, its parents, subsidiaries, promotional partners, advertising and promotion agencies, affiliates, and each of their respective directors, officers, shareholders, agents, and employees (collectively, "Releasees") from any and all injuries, liability, losses, and damages of any kind resulting from their entering or participating in the Sweepstakes or their acceptance, use, or misuse of a prize (including any travel or travel activity related thereto), including, without limitation, personal injury, death, and property damage; and, if a winner, [3] to the announcement/use of his/her name, voice, image, and/or likeness for trade, advertising, publicity, and promotional purposes without compensation (unless prohibited by law) by Sponsor and those acting pursuant to Sponsor's direction, in each case in any and all media now known or hereafter discovered, worldwide, in perpetuity, including but not limited to the World Wide Web, without notice, review, or approval, and agree to execute specific consent to such use if asked to do so. Releasees are not responsible for and shall not be liable for: [1] electronic, hardware or software program, network, Internet, or computer malfunctions, failures, or difficulties of any kind, including without limitation, server malfunction or for any human, typographical, printing or other error relating to or in connection with the Sweepstakes, including, without limitation, errors which may occur in the administration of the Sweepstakes, processing of entries; the announcement of the prize or in any SweepstakesÐrelated materials, [2] failed, incomplete, garbled, or delayed computer transmissions; [3] late, lost, garbled, misdirected, incomplete, stolen, or delayed entries; [4] damage to entrants' or any person's computer or the contents thereof; or [5] any condition caused by events that may cause the Sweepstakes to be disrupted or corrupted. Sponsor reserves the right in its sole discretion to cancel, terminate, modify, or suspend the Sweepstakes if fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity of the Sweepstakes (or portion thereof), as determined by Sponsor in its sole discretion, and limit entries to those submitted prior to the action taken, or to proceed in such a manner as may be deemed fair and equitable by Sponsor in its sole discretion. In the event Sweepstakes in cancelled, Sponsor reserves the right, at its discretion, to award prize from among all eligible non-suspect entries received up to time of such action. All entries will be deemed, and will remain, the exclusive property of Sponsor, and none will be returned. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Internet entry must be made by the entrant only at the authorized Web site address. In the event of a dispute regarding the identity of the person submitting an online entry, the entry will be deemed to be submitted by the person in whose name the e-mail account is registered at the time of entry. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or Web site; to be acting in violation of the Official Rules; to be acting in violation of the terms of the Web site, or to be acting in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. For a copy of these Official Rules, visit www.beautybrands.com or mail a self-addressed, stamped envelope to be received by November 2, 2005, to: Beauty Brands Year of Beauty Sweepstakes Rules, PMI Station, PO Box 750-R, Southbury, CT 06488-0750. 8. CONFIDENTIALITY: The collection and use of entrant information will be governed by the Beauty Brands Inc. Privacy Policy, available at www.beautybrands.com by clicking on "Privacy Policy". 9. WINNER LIST: To receive a list of winners, mail a self-addressed, stamped envelope to be received by November 2, 2005, to: Beauty Brands Year of Beauty Sweepstakes Winners, PMI Station, PO Box 750-W, Southbury, CT 06488-0750. Sponsor: Beauty Brands, Inc, 4600 Madison, Suite 400, Kansas City, MO 64112