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Member Firms Provided MarCom Planning for Seven of Connecticut Technology
Council’s Top 50 Companies
Goodwick & Liazon Maintain Record, Two Years Running, of Teaming
with Connecticut’s Fastest Growing High-Tech Firms
NEWTOWN,
Conn. –
Perhaps no other agency in the region has provided marketing communications
services to as many companies on the Connecticut Technology Council’s
"Fast 50" list as Newtown’s own Goodwick Associates and
Liazon Marketing, both charter members of the recently established Leverage
Marketing Services.
The Connecticut Technology Fast 50 program, cosponsored by Deloitte
& Touche LLP, the Nasdaq Stock Market, Inc., Pullman & Comley
LLC, Royal & SunAlliance Insurance, Deutsche Banc, Alex Brown and
People’s Bank, measures five-year revenue growth of Connecticut-headquartered
firms.
Among recent Fast 50 clients to which Goodwick Associates and/or Liazon
have supplied or is currently offering strategic support is this year’s
Number Four winner, Triple Point Technology of Westport, who experienced
3,750% growth, and FlexiInternational Software, Inc., of
Shelton — Number Six this year with 3,439% growth. Last
year, FlexiInternational was rated the "fastest of the fast,"
with revenue growth of 13,851% over the five years ended 1997,
and Triple Point was Number Three in 1998, as well as ranked #52 on
the 1998 "Inc. 500" list of the nation’s fastest-growing
private companies.
Liazon, meanwhile has been an ongoing marketing partner to Bio-Plexus
of Vernon, which was ranked Number Seven this year with 3,386% growth.
"We were with Bio-Plexus since the beginning," states Liazon’s
helmsman Michael Casale, "and now that we’re united with the
Goodwick team under Leverage Marketing Group umbrella, we are positioned
to accelerate their growth even more."
"Those who select the Fast 50 say that what it takes to make
the grade is superior technical skill, a fearless attitude toward risk,
ambitious determination to meet challenges, persistence in the face of
fierce competition and, most importantly, the ability to attract and retain
good people," says Goodwick. "With so many clients, past and
present, among the Fast 50 — including three in this year’s
Top 10 — we like to think that we share those characteristics."
About Leverage Marketing Group
Leverage Marketing Group combines
business-to-business and consumer disciplines to provide ‘full-view
’ MarCom planning & integrated marketing deliverables.
Leverage Marketing Group currently services over a dozen accounts, including Cendant Mobility, Coca-Cola, The Finn Commerce and Technology Center, Sealed Air Corporation, Shaws and Unilock.
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