LMG Helps FMI Launch Facility Management Program Designed to Address Rising Costs, Rolling Blackouts & Other Woes

(NEWTOWN, Conn., July 25, 2001) - With the help of some Connecticut "leverage," Santa Ana, California-based FMInternational (FMI) has jumped into the fray of consultants and software solutions providers who are scrambling to address the West Coast’s mounting energy crisis. FMI called upon The Goodwick/Liazon Leverage Marketing Group for assistance as soon as the company decided to add an Energy Management component to its existing suite of infrastructure solutions that includes facility and fleet management.

In a matter of days, the new solutions software system was branded as "MPOWER" and sales materials were underway. Within the following week, a downloadable brochure (Measure, Monitor, Manage) and an aggressive sales promotion program ("Jumpstart") were developed and placed online (www.fminternational.com).

A targeted direct mail and Internet e-blast program has been planned and is on deck to be implemented next.

"We contacted Goodwick/Liazon because we knew they could help us formulate the right message for our energy management program and get it out there quickly," says Dave Stone of FMI. "After seeing what they had done for Oracle, and what they did for me at Hewlett-Packard, I was confident they would deliver again in a meaningful way - and they have," he adds.

Leverage Marketing Group currently services over a dozen accounts, including Cendant Mobility, Coca-Cola, The Finn Commerce and Technology Center, Sealed Air Corporation, Shaws and Unilock.