Conn. Agency to Support Advertising, PR and Sales
Promotion for Leading Real Estate Developer

Deliverables Include New Website, Billboards and More

(NEWTOWN, Conn., November 22, 2002) - Leverage Marketing Group, a Goodwick/Liazon company and leading marketing communications firm integrating business-to-business and consumer disciplines, has recently been retained by BRT General Corp., a leading Danbury-based real estate development corporation.

"The challenge was to deliver immediate value in a number of areas with a fairly nominal budget," explains David Goodwick, agency CEO. "But with our broad expertise and proven methodologies, we were very comfortable with this challenge and in assisting BRT in any way we can."

Already the agency has created and posted a new, low-cost but highly functional Web site (www.brt.com), and has placed outdoor advertisements in many key areas. Several other initiatives are in development.

"What we deliver to BRT - and all of our clients - are services that they often can't cost-effectively do for themselves," says Goodwick, referencing a growing trend in outsourced marketing communications.

"This means a higher level of planning and execution on our part. But this is what we do best," he says, "and the results speak for themselves."