Sealed Air® Ad Selected As One Of The Most
Significant Ads Of The 20th Century

Selected By The Readers Of Industrial Equipment News

NEWTOWN, Conn. –
A business-to-business advertisement, created for Sealed Air Corporation by Newtown-based Goodwick Associates, has been selected one of the Most Significant Ads of the 20th Century.
The full-page color ad was chosen by the readers of Industrial Equipment News, a trade magazine with a circulation excess of 200,000, from among nine finalists showcased in the magazine’s December 1999 issue. Readers were asked to vote on the ads, some of which were originally published in the 1950s.

Sealed Air’s winning ad "This is Waste. This is Waste Management." which first appeared in 1993, was one of the top three vote getters, according to the magazine. It compared the advantages of the firm’s compact Instapak® foam-in-place packaging systems versus old-fashioned messy and bulky packing materials.

Sealed Air, with annual corporate sales of some $2+ billion, has been served by Goodwick Associates since 1991. The firm’s advertising has previously gained industry recognition and high readership scores. One of its half-page ads was named "best read" in the June 1997 issue of Materials Handling Engineering magazine.

Goodwick Associates recently joined forces with Liazon Marketing to establish Leverage Marketing Group.

Leverage Marketing Group currently services over a dozen accounts, including Cendant Mobility, Coca-Cola, The Finn Commerce and Technology Center, Sealed Air Corporation, Shaws and Unilock.