Newtown Agency Assists Connecticut-Based Global Tech Company

Project Work Part of Ongoing, Long-Term Relationship

(NEWTOWN, Conn. - June 12, 2003) - Leverage Marketing Group recently completed several high-profile projects for Brookfield, Conn.-based Photronics, Inc. in support of the company's annual shareholders meeting. Photronics is a global manufacturer of photomasks for the semiconductor industry. The $387 million company, which went public in 1987 (NASDAQ symbol PLAB), has offices and manufacturing sites worldwide.

Leverage was retained to layout, redesign and execute a 60-plus-page combined annual report and 10-K for print and online media, on budget and on time. "We also handled the event signage, and provided additional support by designing and directing an animated electronic invitation, as well as an animated multimedia loop and pre-speech audio-video introduction, complete with original music score," said principal, David Goodwick.

Future projects include the development and production of a new corporate video to strengthen Photronics' identity as a global technology leader in the semiconductor industry. In recent years, Leverage was retained to design Photronics' newsletters and other corporate communications.

"The team at Leverage has worked closely with Photronics to develop creative and cost effective solutions that strengthen the Company's customer service and technology leadership positions," said Michael McCarthy, vice president, investor relations and corporate communications. "We believe that Leverage is extremely well suited to work with Photronics as a strategic partner in taking the Company's corporate branding campaign to the next level."

LEVERAGE provides high-impact consulting and creative services for several B2B and B2C accounts, including Cendant Mobility, Coca-Cola, International Fiber Systems, Photronics, Pitney-Bowes, Pure Fishing, Sealed Air Corporation, Shaw's Supermarkets, Sonic Drive-Ins and Unilock.