Agency Creates Award-Winning Survey Campaign for Promo Magazine Utilizing Pre-Paid Cards from Sprint

Refreshable Phone Cards Help Net Survey Response

NEWTOWN, Conn. –
A media support campaign, co-created by Liazon Marketing and Sprint FonPromotions for PROMO Magazine, was recently recognized with the Gold Dialog Award by the publication. The campaign, which was managed and supported in part by Liazon affiliate Promotion Mechanics, also of Newtown, utilized Sprint’s pre-paid "VIP" phone cards to promote ongoing participation in a series of monthly reader surveys.

Survey respondents, who were given an initial 60 minutes of pre-paid long-distance phone time, were credited an additional 30 minutes each time they completed another monthly survey.

"Getting subscribers to answer surveys can be a daunting task," said managing editor, Peter Breen, in PROMO’s December '99 issue. "Response rates of eight percent to nine percent gave PROMO insight into the thoughts of its audience," he said.

Winners of PROMO Magazine’s fourth annual Dialog Awards were recognized for their phone card successes in a variety of applications and industries. The Sprint campaign for PROMO received the magazine’s highest honor under the category of "media."

Liazon Marketing, which earlier this year won a REGGIE Award for another business-to-business "Foncard" campaign for Sprint, provides award-winning promotions and campaigns for a variety of national accounts, including Hewlett Packard and Alamo Rent-a-Car. It recently merged with the nationally known, Newtown-based MarCom firm, Goodwick Associates, to form Leverage Marketing Group.

About The Leverage Marketing Group

Leverage combines business-to-business and consumer disciplines to provide ‘full-view ’ MarCom planning & integrated marketing deliverables.

Leverage Marketing Group currently services over a dozen accounts, including Cendant Mobility, Coca-Cola, The Finn Commerce and Technology Center, Sealed Air Corporation, Shaws and Unilock.