Leverage Marketing Group Instrumental in "Dot-Com" Debut of E-tailer Carepackages.com

Newtown Agency Delivers Dot-Competency

Newtown, Conn. –
Leverage Marketing Group – the newly formed company that merged Goodwick Associates and Liazon Marketing – is making a millennial move to focus its creative energies and digital marketing initiatives on the MarCom needs of emerging dot-com companies.

"We’ve completed our transition from traditional communications into digital marketing," said David Goodwick, CEO and Creative Director of the Newtown, Connecticut agency.

The Dot-com debut integrated by Leverage involved positioning development, branding, promotion and MarCom support for the national launch of CarePackages.com, Fairfield, Connecticut.

CarePackages.com offers nearly one hundred affordable, ready-to-ship care packages. Care-Packages are targeted to holidays such as Halloween (ScarePackage), Christmas and Mother’s Day, as well as annual and special events, sentiments and occasions including birthdays, anniversaries, new mothers and graduations.

CarePackages.com was recognized by Computer Journal magazine as one of the "50 Best Web Sites of 1999."

The Leverage companies are collectively known for their ability to create effective marketing programs for national firms such as Alamo, BIC, Coca-Cola, Sealed Air Corporation, Sprint, Hewlett Packard, IBM, General Electric, Union Carbide and Oracle.

The organization was recently awarded a Gold Dialog Award for Sprint FonPromotions, it won three 1999 American Graphics Design Awards for its efforts on behalf of Connecticut high-technology firms. It was also recognized by the PMAA with a Bronze REGGIE Award as one of the best promotions of 1999.

Goodwick Associates recently joined forces with Liazon Marketing, a five-year-old response-marketing firm headed by Michael Casale, to form Leverage Marketing Group. Its mission is to integrate all levels of consumer and business-to-business marketing.

Leverage Marketing Group combines business-to-business and consumer disciplines to provide ‘full-view ’ MarCom planning & integrated marketing deliverables.

Leverage Marketing Group currently services over a dozen accounts, including Cendant Mobility, Coca-Cola, The Finn Commerce and Technology Center, Sealed Air Corporation, Shaws and Unilock.