Winner Student Team Announced in WCSU/PBI Thai Table Contest

DANBURY, Conn, January 24, 2001---
Winners of a WCSU-sponsored competition in Dr. John Cronin’s Advertising Management class were announced Dec. 13 following a semester-long assignment to develop a winning campaign for a new line of international cuisine, Thai Table. The ready-to-eat, heat and serve entrees are produced by Tasty Bite, a subsidiary of Preferred Brands International (PBI), of Old Greenwich.

The project was developed by PBI’s marketing agency of record, Leverage Marketing Group, of Newtown. The agency has an ongoing relationship with WCSU's Ancell School of Business, according to Leverage President Mike Casale, who was recently appointed to the Marketing department’s advisory board.

Photo Credit: Tammy Hammershoy (WCSU)

The Triumphant Tasty Bite Team:

Pictured (L-R) are winning students Paul Schweikert of Newtown, Joe Melo and Karen Kacmarsky of Danbury, Leverage President Mike Casale, Michelle Giordano of Oxford, Meg Forno of New Milford and Edward Neeb of New Milford, PBI Director Ashook Vasudevan, WCSU Marketing Professor John Cronin, and PBI Director Meera Vasudevan.

Leverage Marketing Group currently services over a dozen accounts, including Cendant Mobility, Coca-Cola, The Finn Commerce and Technology Center, Sealed Air Corporation, Shaws and Unilock.