Leverage Marketing Group


"What differentiates companies today, and the new measurement for the millennium, is intellectual capital, operating philosophy and expertise."

Two leading Connecticut-based marketing communications agencies, Goodwick Associates and Liazon Marketing joined forces in 1999 to create Leverage Marketing Group, a model for the modern marketing communications agency.

Leveraging Goodwick Associates’ business-to-business acumen, with Liazon Marketing’s consumer and promotional expertise, Leverage delivers a full view™ perspective and a competitive advantage.

In support of your enterprise, Leverage employs our "Sellutions" storyboard planning methodology. Here, we validate objectives, define strategies, positions, overview the tactical options, timetables, budgets and other factors to highlight strategic issues and marketplace opportunities available to you.

In today’s competitive, quick-to-market environment, we believe the Leverage model is your advantage. Our full view™, integrated approach allows you to act with greater speed and leadership.


Newtown Connecticut

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