You
got ITWe
know ITLet
us Leverage IT
IT Experience
That Breeds Success
Leverage, IT & You...
Information Technology, or IT, in all its
forms – computer hardware/software, e-commerce, telecommunications,
ISPs & more – continues to make an incredible impact on the world
of business. From what is sold, to how it is sold changes with unprecedented
speed and momentum. Likewise, how companies market their products and
services is also evolving from one day to the next. How do you compete?
How do you stay ahead?
Why Leverage?
Leverage Marketing Group is an idea whose
time has come. A strategic blending of consumer and business-to-business
tactics, Leverage Marketing Group offers a broader scope of insight
for what we call "full view" assessments, planning and effective
deliverables.
Only by possessing and demonstrating a full
understanding of successful marketing communications methods of both the
past and present are we able to bring our client's enterprises into a
successful future.
What’s
your story?
Whether your business is service-oriented
and product-driven, targets a niche market or has broad applications,
there’s something that separates you from you your competition. Maybe
it’s technological superiority, maybe it’s an attitude or philosophy,
but what makes you different is often your strongest appeal.
Let us
Leverage IT for you!
We’re different, too. We have the combined
perspective of both consumer and business-to-business disciplines, as
well as the hands-on experience in both traditional and leading-edge methodologies.
We handle major corporations and rising entrepreneurs. Intelligent bandwidth
is what you need, and Leverage delivers.
* Advertising & Media Planning
* Annual Reports & Investor Communications
* Brochures & Collateral
* Case Studies & Newsletters
* Direct Mail
* E-marketing & Internet Initiatives
* Enterprise Potential Analysis
* Graphic Design & Illustration
* Media & Public Relations
* Sales Training & Support
* Strategic & Tactical Planning
* Tradeshow Support
* Website Design & Implementation |
Leverage IT Support
Overview
When it comes to supporting information technology
(IT) growth, consider our experience – and consider what we can do
for you. The legacy of Leverage Marketing Group, a GOODWICK/Liazon
company, extends much further than its seemingly recent past.
Goodwick Associates has been on the forefront,
in the trenches and behind the scenes for many leading IT firms, large
and small, in a variety of strategic and functional capacities for such
premier and still-reigning giants as IBM and the Oracle Corp.
Liazon, meanwhile, has delivered successful
promotions to such IT/telecom pioneers as Sprint and others. Together,
we have assisted several Inc. 500 and Connecticut Fast 50 companies, including
three in the Top 10.
Today, as the Leverage Marketing Group, we
are supporting such IT powerhouses as Hewlett Packard and others.
Now, what can we do for you?
For more information, contact us at 203.270.6699
A Sampling of our IT Clients (1983-present)
e-commerce
CarePackages.com - Fairfield, CT
Nationwide, Internet-based, e-commerce site for the delivery of specialty
gift packages for individual, commercial, and private label applications.
Ongoing services and deliverables include
strategic and tactical MarCom planning and support, product validation
and service monitoring, press kit development, auxiliary PR and media
relations support, media planning/buying, online/print/radio ad development,
execution and placement.
computer software makers
ORACLE CORPORATION - Redwood Shores, CA
#1 world leader in business-to-business enterprise and application solutions.
MarCom & strategic planning/execution
of Oracle Industries/Application Operations. Served corporate plus 10
vertical divisions, including Energy, Utilities, CPG, Financial Services
and Pharmaceuticals.
Deliverables included brochures, case studies,
newsletters, collateral, media relations, event management, audio/video
scripting & production, logo development and graphic design.
TRIPLE POINT TECHNOLOGY, INC. - Westport,
CT - (Fast 50)
Top-ranked developer/distributor of integrated, real-time client/server
commodities trading business software solutions.
Served corporate plus three vertical markets,
including Oil, Power and Metals.
DATAVIZ, INC. - Trumbull, CT
Business software maker and marketer (MacLink Plus, Conversions Plus,
Web Buddy, Desktop To Go), providing computer users with the means to
share information between different programs and platforms.
Deliverables included strategic marketing communications support, as well as functional
advertising, direct mail, illustration and package design.
IMA - Shelton, CT - (Fast 50)
Leading developer of telephony-focused software solutions, including EDGE TeleBusiness
Call Center and Customer Management Solutions.
Deliverables included advertising and direct mail program development, line and corporate brochure development, tradeshows and related support, strategic MarCom support.
FLEXI INTERNATIONAL SOFTWARE, INC. - Shelton, CT - (Fast 50)
Rising developer of client/server applications for financial groups and corporate accounting.
Deliverables included MarCom consulting, planning and tactical development.
REVELATION TECHNOLOGIES - Stamford, CT
Database development software producer.
Deliverables included publishing and production of corporate, advertiser-supported
newsmagazine, as well as general MarCom services and support.
INLINE SOFTWARE - Canaan, CT
Marketer of computer games and utilities.
Deliverables included advertising development, planning and placement, as well as in-store
and related merchandising, sales promotions and more.
MICROCOM, INC. - Danbury, CT
Business software developer.
Deliverables included creative development and execution of print advertising campaign
for RELAY¨ corporate communications software.
computer hardware component & related equipment manufacturers
IBM - Vertical Industry Initiatives - Valhalla, NY
World’s #1 business computer maker.
Provided a variety of strategic and tactical MarCom support services for 17 vertical industries, including AS/400 introduction.
Industry Solution Center deliverables included symbol and identity systems development,
design and execution of print collateral, tradeshow support (see below) and more.
Marketing Services deliverables included newsmagazine design, copy and production, design and production services, public relations planning and implementation, promotion planning, illustrations, photo services and more.
IBM SOLUTIONS EXECUTIVE CONFERENCES
('88, '89, '90, '91, '92, '93 Industry Executive Conference Series)
Deliverables included event planning and content development in support of 17 vertical
industries, as well as the creative development & production of the conference programs,
related posters and print materials.
HEWLETT PACKARD - Rosewell, CA
World leading producer of digital printing and imaging equipment.
Conceive and facilitate Partnership Marketing Programs.
Deliverables include "Registration Rewards" program development.
PHOTRONICS, INC. - Brookfield, CT - (Fast 50)
Leading international photomask manufacturer for the semiconductor industry.
Deliverables include ongoing writing, design and printing of a quarterly corporate newsletter plus on-demand strategic and tactical MarCom planning.
LOGIX MICROCOMPUTER - Milford, CT
Custom computer designer and manufacturer.
Deliverables included advertising and collateral development, media relations and
publicity support.
FASTORE Solid State Memory Systems - Wilton, CT
Manufacturer of high-speed memory systems.
Deliverables included advertising and collateral development, media relations and
publicity support.
INTERNATIONAL FIBER SYSTEMS (IFS), INC. - Newtown, CT
International manufacturer and marketer of advanced fiber optic modems and communications systems for applications that include fire safety, security, transportation and building automation.
Ongoing services and deliverables include strategic MarCom and PR support, advertising, direct mail, brochures collateral, media planning, tradeshows and related support.
systems integrators, consultants & service providers
NSI - Naugatuck, CT
Regional network systems integrator.
Deliverables included brochure and collateral development, media relations and
publicity support.
THE JANNON COMPANIES - Stamford, CT
Multi-regional network systems integrator and IT consulting firm.
Deliverables include brochure and collateral development, plus website design,
development and support.
NETWORK SYNERGY - Trumbull, CT
Regional network systems integrator and IT consulting firm.
Deliverables include brochure and collateral development, plus general MarCom
planning and support.
INNOVATIVE INFORMATION SOLUTIONS, INC. - Woodbury, CT
IBM/PeopleSoft Business Partner and systems integrator - IBM midrange systems, including AS/400, AS/400e, RS/6000 and Netfinity.
Deliverables include advertising and direct mail program development, brochure and collateral development, tradeshow graphics and support, plus general MarCom planning and PR support.
Additional IBM Business Partner Programs
Promotional folder and inserts designed and executed for:
* Dyer-Wells
* McCracken Computer
* Inequity
* Systems Choice
* PMSC
CAMBRIDGE CONSULTING - Flemington, NJ & Mill Valley, CA
National IT marketing consulting firm.
Deliverables include brochure and direct mail program development, plus general MarCom planning and PR support.
IVANS (Insurance Valued Added Network Services) - Greenwich, CT
Network applications developer and integrator serving the insurance industry.
Deliverables include advertising and direct mail program development, brochure and collateral development, tradeshow graphics and support, plus general MarCom planning and PR support.
ACORD
Principal objective is to foster the automation of independent insurance offices through the application of computer systems.
Deliverables included strategic business and MarCom support.
W. Edward White Associates - Ridgefield, CT
Independent IT consulting firm.
Deliverables included the creation of educational materials for "Artificial Intelligence" seminar programs.
telecom/ISPs
SPRINT - Overland Park, KS
#1 Rated long-distance service provider.
Provide ongoing MarCom and "Idea Power" creative sales support services for Sprint FonPromotions Division.
Deliverables include creative Concept Decks, promotional copy and design.
MCI - Ryebrook, NY & Washington, DC
Leading long-distance service provider.
Deliverables included event management, strategic development and speechwriting for Orville Wright, chairman, and Bill McGowan, CEO.
PARADIGM COMMUNICATIONS (PC NET) - Hartford, CT
Internet Service Provider of web marketing and Internet connectivity services.
Deliverables included product name/design development, packaging/POP, collateral development and public relations support.
SMART WORLD COMMUNICATIONS - Danbury, CT
Internet Service Provider of web marketing and Internet connectivity services.
Deliverables included product name/design development, packaging/POP, collateral development and public relations support.
ROLM PHONE (IBM) - Valhalla, NY
VRU sales promotion and sales training support group.
Deliverables included the design and development of sales support collateral.
NITSUKO AMERICA (formerly TIE Communications) - Shelton, CT
American subsidiary of leading international telecom products manufacturer.
Provided full range of agency services, including strategic planning, program development and functional MarCom support.
CONNEX INTERNATIONAL - Danbury, CT - (Fast 50)
Leading international analog/digital teleconferencing service provider.
Deliverables included brochures, direct mail, sales promotions and more.
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