Works by Newtown-Based Agency to Appear in Prestigious Annual Publication

Selected for Unusual Packaging and Direct Mail Campaigns

(NEWTOWN, Conn., Oct. 28, 2002) - Goodwick/Liazon's Leverage Marketing Group, a Newtown-based advertising, promotions and marketing communications firm integrating business-to-business and consumer disciplines, has had three entries selected for publication in The Creativity Annual (No. 32), due out in 2003.

The selections include B2C Package Design for client Fairfield Processing, Danbury, for their new line of Critter Crafts do-it-yourself stuffed animal kits, plus B2B Direct Mail Design for a postcard series created for commodities software developer Triple Point Technology, Westport, and a promotional postcard series done for the agency.

The annual international competition, sponsored by the global commercial arts publication, Creativity, is one of the most prestigious in the industry. The agency was one of over 10,000 entrants from over 30 countries, according to editor and awards director, David E. Carter. Recently, the agency also was named a three-time winner of the 2002 American Graphic Design Awards.

A Goodwick/Liazon company, Leverage Marketing Group provides high-impact consulting and creative services for several B2B and B2C accounts, including Cendant Mobility, Pitney Bowes, Sealed Air Corporation and Unilock.