Conn. Agency to Support Advertising, PR and Sales
Promotion for Leading Ultrasonic Device Developer

Goodwick: It's Hi-Tech, But Not High Maintenance

(NEWTOWN, Conn. - Nov. 18, 2002) - Leverage Marketing Group, a Goodwick/Liazon company and leading marketing communications firm integrating business-to-business and consumer disciplines, has recently been retained by Sonics & Materials, Inc., a leading developer of ultrasonic packaging and liquid processing devices. Both firms are headquartered in Newtown, Conn.

"The challenge will be to identify and effectively communicate a unique value proposition with a limited budget and minimal client administration," explains David Goodwick, agency CEO.

"But with our extensive background and proven methodologies, we are very comfortable with this challenge," he says, adding that "hi-tech need not be high maintenance."

Already the agency has created and placed a new, cost-effective ad program, and has released and placed several value-added product announcements in key industry publications. Several other initiatives are in development.

"Redundancy is not an option," says Goodwick. "What we deliver to Sonics - and all of our clients - are services that they can't cost-effectively do for themselves. This means a higher level of planning and execution on our part."

"And when we're allowed to do that," he says, "it's truly a win-win."