Last Three Ads for Sealed Air Receive
"Harvey Communication Measurement Award"

Trade Ads Ranked Highest by Readers of Industrial Equipment News

(NEWTOWN, Conn. - June 11, 2003) - A series of business-to-business advertisements created for Sealed Air Corporation, of Danbury, Conn., by the Newtown-based Leverage Marketing Group have been chosen as most effective in their market category, garnering three Harvey Communication Measurement Awards in as many years.

The three full-page color ads for Instapak® foam-in-place packaging systems were reviewed and ranked by the readers of Industrial Equipment News, a trade magazine with a circulation in excess of 200,000. The awards are the result of multiple studies conducted by the magazine with its readers, in which data was collected through the mail and face-to-face interviews. The results show "a growth in recognition" and "a growth in brand preference," according to Stan Greenfield of IEN.

Sealed Air's winning ads include "Clearly Superior", which ran in January 2003, "NEW: Instapacker™ Tabletop", which appeared in October 2002, and "Power Packed!", which debuted in 2001. All three were ranked as the most widely read advertisement in its category, outperforming other ads by an average of 20%. In 2000, IEN selected another Sealed Air Corporation ad developed by Leverage, "This is Waste - This is Waste Management", as one of the three "Most Significant Ads of the 20th Century." "For nearly 15 years, the partnership between our agency and Sealed Air has resulted in many accolades, including these most recent advertising measurement awards," said David Goodwick, principal of Leverage Marketing Group. "For our clients, and for us, it's all about results."

LEVERAGE provides high-impact consulting and creative services for several B2B and B2C accounts, including Cendant Mobility, Coca-Cola, International Fiber Systems, Photronics, Pitney-Bowes, Pure Fishing, Sealed Air Corporation, Shaw's Supermarkets, Sonic Drive-Ins and Unilock.