CT Marketing Services Company's Winners Include B2B
Ad for Cendant Mobility, Photronics Annual Report

Precise Blending of Strategy and Design Prompts Accolades from Industry Peers

(August 24, 2004 - NEWTOWN, Conn.) Leverage Marketing Group, a leading Connecticut-based advertising, marketing communications and promotions firm integrating results-oriented, business-to-business and consumer disciplines, was recently honored with two Communicator Awards. One was for the "Business Case" advertising program designed for Danbury-based Cendant Mobility, the largest provider of global mobility management and workforce development solutions, and subsidiary of Cendant Corp (NYSE: CD); the other for Brookfield-based Photronics' 2003 annual report. Photronics (NASDAQ: PLAB) is an international leader in the manufacture of precision photomasks for the semiconductor industry.

Awards are nothing new to Newtown-based Leverage. In 2000, the agency, now entering its twentieth year, received a Communicator Award of Distinction for its creative use of a pocket Scrabble game to announce its merger with promotions firm Liazon. Last year, Leverage's design for Photronics' 2002 annual report and annual meeting e-invitations garnered them a American Graphic Design Award (their ninth), this time in the Investor Relations category. The agency has been honored in numerous B2B competitions as well, including: the 2003 Adrian Advertising Award for its "Face-to-Face" campaign for the Convention Industry Council; the Business Marketing Association's Pro-Comm Award of Excellence; several Harvey Communication Measurement Awards; and the PriMedia Award for Advertising Excellence.

"It is always an honor to be recognized by our peers," commented former GE ad man and Oracle vertical strategist, David Goodwick, the agency's founder and principal. "But these examples are even more satisfying because in all cases we successfully reinforced the sales proposition and brand. To me, and to our clients, that's worth much more than any award."

Leverage Marketing Group currently services over a dozen accounts, including Cendant Mobility, Coca-Cola, The Finn Commerce and Technology Center, Sealed Air Corporation, Shaw's and Unilock.