New 'Rally Card' Positions Newtown MarCom Agency to
Help Clients Rally Their Employees and Reinforce Messages

(NEWTOWN, Conn., May 17, 2002) - The Goodwick/Liazon Leverage Marketing Group, a Newtown-based marketing communications firm, recently launched a new program designed to help its clients get the most out of sales meetings and employee rallies.

The Rally Card is a scratch card program that uses a programmed learning technique to highlight the main points of a meeting while maximizing enthusiasm. The program features one of Leverage's core competencies - promotional games - and scales it down to an intimate and cost-effective size. Previously, Leverage has produced scratch card programs with millions of pieces for clients like Pure Fishing and Whitehall Jewellers.

"The purpose of the program is to reinforce the message of the meetings, but to keep building momentum," says Mike Casale, president of Leverage Marketing Group. "There's so much excitement involved in playing a scratch game, employees find themselves getting pumped up for the messages all over again."

The Rally Card debuted last week in New York City. It was distributed to 4,000 employees at the end of a three-hour rally held at Madison Square Garden. By matching messages from the meeting, employees could win a number of prizes, including tickets a local movie theater or theme park.

Leverage Marketing Group currently services over a dozen accounts, including Cendant Mobility, Coca-Cola, The Finn Commerce and Technology Center, Sealed Air Corporation, Shaws and Unilock.