(April 19, 2005 - NEWTOWN, Conn.) Leverage Marketing Group, a Goodwick/Liazon company, Newtown, Connecticut, recently received international recognition in a number of categories of the second annual Services Industry Advertising Awards (SIAA). From over 1,000 entrants, Leverage took top honors in the Magazine Ad Series competition, winning a Gold Award for its series of ad spreads created for TriNet Group, San Leandro, Calif., and a Bronze Award for its Total Advertising Campaign developed for Cendant Mobility, headquartered in Danbury, Conn. In addition, Leverage received a Merit Award for its own promotional postcard campaign. Last year, Leverage received the Silver Award for its "Motivated Messaging" series.

The SIAA is the first international advertising competition to specifically recognize the creativity and communication accomplishments within the service industry. A nationwide panel of 40 judges evaluated and rated entries in 10 groups and 25 categories based on quality, style, execution and creativity as well as "overall breakthrough appeal". "The results, in terms of both the quantity and quality of entrants, exceeded our expectations", commented Jan Michael Lok, executive director of the SIA Awards, noting entries from "all 50 states and four foreign countries." Other winning advertisers in this year's competition include Busch Gardens, CitiFinancial, Four Seasons Resorts, Jet Blue, John Deere, MetLife, NFL, PBS, Pitney Bowes, Six Flags and Verizon. "We are quite pleased to receive this additional recognition and believe it further validates our 20-plus-year commitment to marketing communications excellence," said David Goodwick, CEO and chief creative director of Leverage. Other major awards recently bestowed upon Leverage include the Adrian Advertising Award, Harvey Communication Measurement Award, PriMedia Award for Advertising Excellence and the Business Marketing Association's ProComm Award of Excellence. For more information, please visit www.SIAAwards.com.

Leverage Marketing Group currently services over a dozen accounts, including Cendant Mobility, Coca-Cola, The Finn Commerce and Technology Center, Sealed Air Corporation, Shaw's and GE.