Prior to founding Goodwick Associates in 1981, a leading advertising agency specializing in Business-to-Business marketing communications, David worked at General Electric as an account manager for the Advertising and Sales Promotion Operation (A&SPO). There he was responsible for program development and implementation, budget planning and control for GE’s Automation Systems (Robotics), Optoelectronics, the Distribution Equipment Division, Wire and Cable Business Department, Instrument Products Operation, and GE Supply. Before his work at GE, David was the advertising manager for Johnson Outboards, where he directed award-winning sales promotion and advertising programs for 2,800 independent marine dealers and distributors worldwide.

At Brunswick Corporation, his group was responsible for new product entries – including the Mariner Outboard line – a joint venture between Brunswick and Yamaha. Requiring unique product and sales support programming and distribution development, his efforts supported the launch of an on-going, profit-making business for Mercury Marine.

David’s advertising agency affiliations include J. Walter Thompson (Chicago) and Gunness & Gunness Advertising, among others.

Before co-founding Liazon Marketing in 1994, an award-winning Sales Promotion agency, Mike was a Partner at AMA, Ltd., ranked among the nation’s five fastest growing sales promotion agencies. With diverse, hands-on and managerial level experience in all realms of advertising and marketing communications, Mike’s career got off to an early start when, at just 23, he was named the youngest account executive in McCann-Erickson Worldwide, to work with the Coca-Cola Co. In three short years, he was selected for McCann’s Executive Development Program in New York, and rose to Senior AE on accounts such as Sony and NBC.

Investigating the "client side," Mike then joined General Foods (Kraft), where he supervised promotion in the Maxwell House division. Later, Mike joined AMA, Ltd., where within five years he moved from Director of Client Services to Partner for his work on over 30 National and Regional Accounts, and more than 100 brands.

As a nationally recognized response-marketing organization, Liazon Marketing and Mike has been a recipient of several national awards, including the Addy, the Crain and the REGGIE.

Account Management Team

A 25-year veteran of the national marketing communications community, and a 15-year veteran of Goodwick Associates Harriet’s contributions are evident in agency direction, client development, account management and creative services. Armed with a degree in marketing and more than two decades of advertising experience in New York, New Jersey and Connecticut, Harriet is a guiding force for the agency. Prior to joining Leverage Marketing Group, Harriet worked for Brooke Communications, where she assisted major market accounts by developing and implementing advertising and marketing strategies for corporate clientele.

Linda brings to clients a wide range of IT marketing management experience, including the development and execution of product launch and channel programs, public relations, advertising, and events. Previous positions include vice president of marketing for: Meta Group, a technology research firm; KnowledgeWare, a developer of application development tools; Datalogix (acquired by Oracle), a provider of supply chain management software; and Prentice Hall Software, a developer of tax and accounting software.

Linda combines a talent for articulating the business value of technology with years of hands-on marketing experience. Her work spans the development of business plans for start ups such as Axiom8 to ongoing marketing and public relations activities for SkillSoft to positioning companies such as IQ2 for acquisition.

Tom is a graduate of Middlebury College’s English program, where he focused on writing--a talent he further refined as a newspaper reporter with The New Milford Times and other local papers.

Tom’s writing and listening skills, combined with his "can-do" attitude, make him yet another valuable member of the Leverage team. Tom’s contributions include writing, editing and proofing, as well as project and traffic management and general client support.

Creative Services

Rich co-founded Liazon Marketing in 1994. Prior to his tenure with Liazon Marketing, Rich was an accomplished fine artist and multi-faceted commercial artist with a background in print production to boot. Rich brings his years of professional, multi-disciplinary experience to bear in fresh, exciting ways. As creative director for Alden Design, KGP (co-founder) and Liazon Marketing, Rich has satisfied the multimedia demands of over 30 Fortune 500 accounts.

With diverse backgrounds in journalism, publicity and corporate communications, award-winning creative is just one of Peter’s many talents. He brings to Leverage in-depth experience in nearly every facet of healthcare, business-to-business, industrial and retail marketing communications. As a liaison between the account staff and artists, Peter provides broad creative direction, management and planning support.

Becky has been part of the Leverage team since 2000, where she has been applying over eight years of Web site production experience in HTML and JavaScript, as well as creating Web-optimized graphics in Adobe Photoshop and Illustrator. Becky is a graduate of the Graphic and Interactive Communication program at Ringling School of Art and Design in Sarasota, Florida, where she also minored in photography. When she's not maintaining the Leverage Web site or involved with various client projects, Becky continues to upgrade her knowledge and skills in the latest Web technologies, including Macromedia Flash animation.