(Newtown, CT, Oct. 24, 2008) — The Leverage Marketing Group recently helped launch The Center for Cancer Care at Griffin Hospital, located in Derby, CT. Leverage is responsible for providing strategic brand direction, visual design, advertising, collateral development, and media services in support of the new facility.

"We are excited to be working with Griffin Hospital to support a project of this magnitude and importance to the community," said Tom Marks, CEO of Leverage Marketing Group. "The Center's patient-centered approach, combined with stunning architectural design, provided a strong foundation for effective branding and marketing communication."

According to Ken Roberts, Director of Communications and Public Affairs for Griffin Hospital, "Leverage was chosen based on the strength of their strategic planning and creative capability. They helped us craft the right position and visual presentation that captures the comprehensive, comforting and convenient attributes of the Center."

The 49,000 square foot cancer center, and adjoining Hewitt Ambulatory Pavilion, officially opened its doors to the public on Oct. 13. The $27 million structure features image guided radiation therapy and state-of-the-art infusion treatment areas with view of a healing garden, complete with reflecting pond and waterfall.

About Leverage

The Leverage Marketing Group is an integrated communications agency located in Newtown, CT. Committed to a full-view strategic approach, proven processes and multidisciplinary processes, Leverage serves B2B and B2C clients alike, such as Sealed Air Corp., Cartus and General Electric. In 2009, Leverage will be celebrating its 25th anniversary.