(Newtown, CT - September, 2010) Leverage Marketing Group, a leading Connecticut-based integrated communications agency in Connecticut, today announced that it has been named the promotional agency of record for the Reily Foods Company, based in New Orleans, L.A.

Reily Foods owns several authentic southern marquee food and beverage brands including Luzianne tea, Blue Plate mayonnaise, French Market coffee, Swan's Down cake flour, Carroll Shelby's chili kits, and Wick Fowler's Two-Alarm chili kits, among other regional and  national favorites.

Leverage Marketing Group will support Reily's overall promotion initiatives which currently include Carroll Shelby's Chili Kits "Win a $10,000 Dream Vacation" sweepstakes. Leverage was selected from a group of regional and national promotional agencies and will support promotional marketing for all of Reily's brands. The company's specializes in CPG sweepstakes and games of chance designed to further engage consumers and retailers in Reily Foods products.

"Reily Foods brands have a passionate customer base and it's exciting for us to work with a company that that kind of consumer engagement," said Thomas Marks, CEO, Leverage Marketing Group.  "We're looking forward to tapping into that energy and helping move the needle," Marks added.

About Leverage

The Leverage Marketing Group is an integrated communications agency located in Newtown, CT. Committed to a full-view strategic approach, proven processes and multidisciplinary processes, Leverage serves B2B and B2C clients alike, such as Sealed Air Corp. and General Electric. In 2009, Leverage celebrated its 25th anniversary. For more information about Leverage, visit www.leverage-marketing.com.

About Reily Foods Company

Reily Foods Company continues to manufacturer and market not only the highest quality coffees and teas including many private label brands, but a wide variety of specialty brands crossing many categories including cake flour, sauces, chili seasonings, salad dressings, bean soups and brownie mixes. Our products are sold in grocery stores and restaurants throughout the United States with select products sold internationally. The consumer demand for more than 100 Reily Foods Company brands is impressive. It's that kind of consumer demand and loyalty that drives our growth. As we prepare to enter our next hundred years of service, we pledge to continue to uphold our commitment to quality.  For more information on Reily Foods, visit www.rfoods.com.