Who We Are TV Spot
When Berkshire Bank — America’s Most Exciting Bank — was ready to relaunch their brand, they called on Leverage to deliver something as bold as their personality. Leverage delivered with a frenetic, animated television spot. Narrated by legendary Hall of Fame basketball coach Geno Auriemma, the spot is a manifesto, laying out the core beliefs of the Bank and the case for why banking is more exciting at Berkshire.
The spot debuted to unanimous praise during the Super Bowl, and the tagline "Life is exciting. Let us help" continues to be a central campaign message.